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Jon Shultz
REALTOR®, CSP, CREA
(208) 761-2047

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September
9

Athena Snow

Following the immense success of the brand's Thursday night gridiron advertising campaign in 2023, Coldwell Banker is returning with a new approach for 2024 that centers around city love


Coldwell Banker Real Estate LLC, announces the continuation of its award-winning "Dream" ad campaign on Thursday evenings on a streaming service during the 2024 football season, inspiring millions of fans nationwide to envision their future in the cities they've always dreamed of calling home.

The new 30-second spots airing this year feature head-to-head matchups of beloved cities – like Dallas v. NYC, DC v. Philly and San Francisco v. Seattle, to name a few – asking the question, "When you're looking for your next place to live, how do you find the perfect place for you?" Focused on the qualities that make each place unique, the ads encourage viewers to utilize the Coldwell Banker Move Meter tool to compare key selling points between cities, such as cost and quality of living. Helping buyers and sellers make informed decisions with ease, the Move Meter tool is rated the #1 most useful tool in real estate.

Data from the Move Meter shows exactly where Americans are looking to move – between January and August of 2024, the top "Move to" city search was Charlotte, NC, followed by Austin, TX, and New York and Tampa, FL (tied for third).

Coldwell Banker Real Estate holds the honor of having the #1 real estate ad for 12 years in a row by ACE Metrix. Last year, the brand was the second most effective advertiser during this Thursday night gridiron tentpole event out of more than 150 advertisers, demonstrating the impactful connection made with this broad audience.

Also airing as a pre-game integration during the season is the Move Meter Match-Up, a video and social media series comparing cities of the football team matchups each week in real estate terms. The campaign extension further encourages viewers to utilize the brand's exclusive Move Meter tool on coldwellbanker.com and Coldwell Banker agent websites.

Alongside the ad is a continuation of the localized asset campaign to deepen branding efforts across the network and amplify consumer reach. Local affiliate offices across the vast Coldwell Banker network now have over 100 pieces of customizable marketing materials to craft personalized versions of brand video, social assets and print integration. With nearly 4,000 localized Move Meter Matchup videos created via the brand's exclusive Custom Video Platform last year, the campaign extension successfully allowed broker-owners to connect with their communities and guide consumers to their dream homes.


 "After solidifying this streaming tentpole event as a powerful initiative for the brand with the Dream campaign, I am thrilled Coldwell Banker is returning this season to continue to inspire Americans to pursue their dream homes. Our unparalleled approach to real estate advertising, blending innovation with beautiful design, has proven to make waves both in and outside of the industry. Reaching over 8 million viewers per game, the Coldwell Banker brand continues to resonate with consumers in an innovative, bold way that drives the industry forward."

-Brandon Newman, Vice President of Marketing

September
3

We all like money, and we all like freedom … so why are so few Americans financially free? Only 1 in 10 Americans are living their definition of financial freedom, according to a 2023 study, and for most, freedom simply means making ends meet without major stress or debt.

That's a problem we can fix. In our experience, the best way to create a financially secure culture is to live it, one person at a time. But you can only crack the code if you know where you're at right now.

Take the

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August
19

By: Danielle Antosz

If you own a home, you've probably heard the age-old advice to pay more on your mortgage so you can pay it off faster. But what happens when you don't have thousands extra to throw at your mortgage each month?

There's a really simple way to pay a little extra -- by making mortgage payments every two weeks. Don't worry, you're not doubling your costs! Instead, you pay half your mortgage payment each time. It's a great strategy for sticking to a budget since ma...

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August
16


From Our Friends At Boise Regional REALTORS®

ADA COUNTY

MEDIAN SALES PRICE —

  • The MSP for single-family and resale homes rebounded from Jun 2024. Single-family homes slipped by nearly $25k and resale homes shrank by over $59k from Jun to Jul. 
  • In contrast, new build's MSP rose by nearly $25k.

HOMES SOLD —

  • Closed activity bumped up across the board with resale boosted nearly 70 sales from Jun 2024. M
  • This is the highest number of single-family sales in a month since Jun 2022.

PENDING SALES —

  • We've surpassed Jul 2023 by nearly 200 pending sales for single-family homes. Most of that hunger was appeased by new construction homes.
  • This increased YOY hunger fortunately didn't dry up Jul's inventory reserves.

INVENTORY —

  • Inventory for all single-family homes has been rising for 6 months now, giving buyers a summer treat: options.
  • Jul marked the highest single-family inventory in 20 months.

DAYS ON MARKET —

  • In Jan, the market speeds for both resale and new construction were nearly identical but now new builds are remaining on the market nearly twice as long as existing homes.
"The importance of accurate pricing and stronger marketing is increasing with recent market changes - minor interest rate declined, the flattening of the Median Sales Price, Days on Market fluctuations, and inventory increases. Prep yourself for those trickier conversations with sellers." ~Elizabeth Hume, Boise Regional REALTORS® 2024 President


CANYON COUNTY

MEDIAN SALES PRICE —
  • With a spike in closings and shorter market speeds, new construction saw a slight MSP boost in Jul (a contrast to the previous 2 months).
  • Even with the $7k MOM dip, resale's MSP remains above 2023's MSPs.

HOMES SOLD —

  • Both sectors saw 30-60 more homes sold in Jul compared to Jun, a welcome sign that consumers are continuing to buy/sell in the later summer months.

PENDING SALES —

  • New build's incoming contracts took a snooze for the first time since Apr 2024, a surprising contrast to the metrics that would typically point to a rise in market hunger (MSP, DOM, and closed sales).

INVENTORY —

  • This is the third consecutive month with >1,000 available single-family homes, a trend we hadn't seen since early winter 2022.
  • We're nearly double Jul 2023's options.

DAYS ON MARKET —

  • Similar to Ada County, the chasm between resale and new construction's market speeds has stretched since late Summer 2023. The length of time that a home is listed prior to it being fully built can contribute to this.

"Statistically, you are in a seller's market. The data indicates you may be headed toward a 'balanced' market by Fall if the trend continues. This is a great time to get a buyer into a home if they have been waiting." ~Elizabeth Hume, Boise Regional REALTORS® 2024 President

To view the Treasure Valley homes currently for sale, CLICK HERE

August
12

by Kristina Case

Let the school year frenzy begin! As the school year kicks off in the Treasure Valley, many parents find themselves scrambling to pack nutritious lunches amidst the morning rush. Ensuring that children, aged 5 to 18, receive adequate nutrition during their school day is crucial for their physical and mental development. To help you navigate the chaos, we've compiled a list of healthy, quick, and easy lunch ideas that will make your mornings smoother and keep your kids energized and focused throughout the day. Remember, a little planning goes a long way!


Tips for Packing Nutritious School Lunches:

  • Use a Balanced Formula: When packing a lunch, aim to include a protein (to help them stay full), a carb (to gi...

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Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 03/19/2026. The listing information on this page last changed on 03/19/2026. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of Delta Media Group MLS (last updated Thu 03/19/2026 12:28:22 AM EST) or INTERMOUNTAIN MLS (last updated Wed 03/18/2026 11:32:30 PM EST). Real estate listings held by brokerage firms other than Coldwell Banker Tomlinson may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved.
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